In the gripping documentary, director Nicholas Bruckman masterfully delves into the captivating and often perplexing world of the forty-billion-dollar NFT (non-fungible token) digital art market, chronicling its meteoric highs and lows through the perspective of artists around the globe. Through a combination of vérité footage, candid interviews, and powerful archival film, Bruckman expertly weaves together the multifaceted story of this groundbreaking phenomenon.